TRADEMARKS

THE POWER OF TRADEMARKS

A MAJOR ECONOMIC ASSET

A trademark is a sign, which distinguishes the products or the services of a company from those of its competitors. For the consumers the trademark seals the guarantee of the origin and quality of the product or service provided. Through an association of ideas, the consumers connect the trademark with the product or service, which creates a relationship of confidence and even of loyalty, and justifies the premium, which the consumers attached to the brand name are willing to pay.

THE ECONOMIC VALUE OF THE TRADEMARK

 A trademark is an element of the assets of the company which owns the rights over it: the value of the trademark is negotiable and transferable regardless of the business itself.
 If it is well-managed, the trademark becomes the capital of the company: the value of a strong, appealing trademark may be much higher than the value of all of the other assets.

OUR MISSION

The financial and commercial potential of your trademark is tremendous. Hence the necessity to protect your intellectual property: you will then benefit from the exclusive right to exploit it and will guard against any infringement from competitors.
Our mission consists in guiding you through all the steps of the development of your trademark :

WE HELP YOU TO CREATE your trademark

WE CHECK the registrability

WE FILE trademark applications

WE WATCH FOR counterfeiters and competitors

 

WE DEFEND your rights

 

WE DEVELOP a strategy